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Exposed But Not Defeated

Each and every single day we are bombarded with marketing communications, and some individuals fashion their life to fit this profiling. We are exposed to marketing campaigns, trying to prove their way is the right way and that they understand what we need. Some are funny, some provide a realistic need resolution and others can be damaging. We hear messages from experts providing their ideas and wonder if this should be a part of our reality.

There are many ways that marketing can change our perception on how we live. A young girl may want to become super thin because somewhere along the way she perceived this as reality. A parent may be uncertain what they may need for their baby, but then they are exposed to product influencing and they may or may not become acquainted with what is the best fit for them. The latest trend for teenagers will most definitely be a must have to be savvy among their peers. The elderly may be misled or sold more than they would need.

What does each of the listed groups have in common? None of the items mentioned are limited to that particular group. You do not have to be elderly to be misled, and you do not have to be a teenager to be swayed into purchasing the latest trend.

Advertising knows how to tap into our emotional self and our searching for something better. The cycle begins from childhood and well into adulthood. Every single day we are offered suggestions on what to do and how to improve our lives.

As you begin to market yourself to potential employers begin to think about your marketing strategy. When companies are marketing, to their target market, they are focusing on a large geographical area. As the job seeker begins their marketing, they are narrowing their focus to a smaller target market that is industry specific.

This is not the time to follow the latest trend or to be taken back by all the available information. Instead concentrate on what makes you unique, your strongest skill base, make sure you do have what you need to compete within the desired industry, but always remain true to yourself.

What makes us unique is the very thing we tend to shy away from. This is done for various reasons which would include: Being uncomfortable as the focal point of a conversation, being shy or more of an introvert, uncomfortable in a group, and the list goes on. It is important to resolve anything that may be holding you back.

Is it possible to be true to yourself and plan a marketing strategy that remains steadfast and not wavering? Why would you want to follow the other job seekers and conform? By conforming you become just another job seeker in the crowd. Of course, there is a certain realistic amount of conformity which does include avoiding things that are radical. The key is to fit in, but also to excel as you market to potential employers. Allow yourself the freedom of being you. During the interview you will be more relaxed and probably better prepared. At the end of the day you will have a sense of freedom, knowing that you are doing your best and not what others think you should be doing.

To begin your marketing strategies always focus on your strengths and what makes you unique. Once you have determined your approach, be sure to think kindly of yourself and take a moment to verbally state, "I did a good job today and I was successful. Tomorrow I will work towards improving what I have learned today." Do take the time to pat yourself on the back from time-to-time. You do not need the approval of others to be successful. Each of us holds the key that makes each of us unique as individuals. As you begin to unlock your inner talents, take the time to write down your new discoveries to be used as a future reference.

Carolyn Lee, CPRW, CEIP
Senior Consultant - I.A.M. Resumes
www.IAMresumes.net

Creating potential or sabotaging a dream?

If a glass is sitting on the table is it half full or half empty? When a problem develops is this just one more issue or the chance to make a difference? When a child cries is this viewed as an annoyance or the chance to help someone in need? Do you feel that people in general and those that are close to you are far more important than anything else as you go about your day? Is your personality type more negative or more positive?

Make a conscious effort each day to be aware of your feelings, how you react to them, those around you and what is truly important. Are you carrying excess baggage with you where ever you go? Communication is very important, whether it is for your career or everyday encounters with those around you. Do you tend to be moody, or when you have a bad day do you take this out on others?

There is a difference between creating potential by approaching each situation with a "can do" attitude and viewing it as an opportunity to learn and grow. The flip side is carrying this around with you and not understanding the harm involved in sabotaging a dream.

Through negative sabotage relationships suffer in all aspects of life. Co-workers will head in the opposite direction as you enter a room, family will walk on eggshells, and probably all the while you are unaware of the damage that is developing. When this is allowed to continue it becomes more and more difficult to participate in the communication process. Eventually others will stop listening, which is another key component of the communication process.

While you proceed through the marketing process, hoping to obtain an interview, take the time to notice your body language, ask others about your communication style and how you could improve, be open to feedback and view this process as a phase of exploration.

Work towards developing your greatest networking tools; work towards becoming the best at being you.

Carolyn Lee, CPRW, CEIP
Senior Consultant - I.A.M. Resumes
www.IAMresumes.net

It is never too late to design a career!

"Challenges are the keys that unlock the potential within us."


By: Senior Consultant, Carolyn Lee, CPRW, CEIP
www.IAMresumes.net

Throughout decades employees have either gone to work because it was a job that paid the bills, or there were those that were fortunate and stumbled across employment that met their expectations. Let us fast forward from the past to the present and revisit a "what if" scenario. What if every job seeker decades ago chose to approach employment by designing a career?

The concept of developing a career was probably accidently discovered by only a few job seekers. Times were hard and employees worked long hours with very few benefits. Employment laws have changed over the years, the economy was good and companies developed into something more complicated than in the past with growing profits.

As time pursued, the economy had stumbled leaving many to lose homes, facing challenges with devastating consequences, unable to support a family, bills are mounting and employment opportunities are scarce. The companies with growing profits were laying employees off and tightening budgets to conserve on revenue. Employees were now beginning to realize that they were not prepared for this change.

The job seeker of the past has found themselves trapped within the whirlwind of chaos not fully understanding what was about to happen. There had been no preparation devoted to developing a career even though this was a large part of their life. The concept of a job verses a career was of no concern....as of yet.

We learn from the past and create ways to succeed well into the future. For those that have chosen to move forward, they will harness the power of designing their career to meet their expectations. The job seeker of the future will fully understand the need to forever evolve and be prepared to weather the next whirlwind.

The first step will be to gather a history of experience, understanding the importance, value and potential for each skill, learn how to package their skill set for marketing, determine the appropriate strategy and continue to take this information to be used as a foundation to begin designing their career.

If employment history were to repeat the cycle of the past there will once again be positions available, but only for those that can truly appreciate the competition followed by the importance of designing their career for success.

Take this time to begin creating a portfolio with letters of recommendation to be used with your Resume Presentation Package. Take the necessary steps to regroup and reach your full potential as you prepare yourself for the challenges that will most certainly be met along the way. This is a journey that every job seeker will travel.

Does all of this seem overwhelming? Help is just a phone call or email away.

Wanted . . . The Real Meaning of Me!

By: Carolyn Lee, CPRW, CEIP
Senior Consultant for I.A.M. Resumes
www.IAMresumes.net

Have you ever taken the time to really get to know your best friend. No, not the person next to you or the one you consider to be your best friend. Your number one best friend is you, and so many of us never take the time to understand why we think, feel, understand or process information the way that we do.

When you look into the mirror what is it that you see? Every single day you are confronted with the one familiar face that will always be with you through good and bad times. As we age each new line represents another year that has gone by, and yet we really do not understand that familiar face that is staring back us.

How is it possible to introduce yourself to an employer and answer the question, "Tell me about yourself and why should I hire you?" It is no wonder that so many job seekers are stunned when confronted with this question. Where should you begin? Should it be with what school you attended, what you hope to accomplish, or should your answer be superficial at best. Every successful speaker knows that it is important to harness the attention of your audience. This is done through the promotion of an engaging conversation and drawing the listener in.

A good answer would be, "I have looked forward to meeting with you and discussing how the projects that I have been working on, really offer possibilities and coincide with your company goals. My commitment to the details, completing projects on time and within budget is always a top priority, but I do know that it is the team effort that contributes to a successful outcome. Who am I and why should you hire me? I value the individuals that I work with and the contributions that they make. As a whole our goals must be focused on meeting the expectations of your company, in doing so we are not only able to develop new ideas, but we will successfully implement a vision."

Wow! Who is this confident individual that is able to understand the needs of the employer, the value of the team as a whole and individually, sets priorities, has a value standard implemented through communication style and continues to put the company first?

When we understand in essence what makes us who we are, then we will be able to successfully answer the question, "Tell me about yourself and why should I hire you?"

Today, begin to discover who you are, what you value and the differences that you are able to make each and every day to create the story of your success.

I.A.M. Resumes - Announcement - Senior Consultant Honored

I.A.M. Resumes proudly announces our Senior Consultant's recent achievements.

"Senior Consultant Carolyn Lee has been selected for the 10th Anniversary Edition of the International Who's Who of Professional and Business Women, due to her expertise in business and whose professional biography will add great value."

- Janet Evans, President, American Biographical Institute, Inc. - Publisher of Biographical Reference Works since 1967 - http://www.abiworldwide.com/ABIpublications.htm

Copies of all American Biographical Institute publications are correctly registered and sent to the Library of Congress, Washington D.C.; official U.S. state libraries; major international libraries and archives; specialized libraries and businesses the world over. Publications are distributed also to public, private, and international libraries that have placed individual or standing orders, as well as to professional agencies and organizations.

In a period spanning more than four decades, the American Biographical Institute, Inc. has researched and compiled the profiles of the influential and important, on the local, national and international levels. The Institute proudly acknowledges the achievements of these individuals through inclusion in detailed publications and exclusive award programs.

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Mystery Maze - A Prize Worth The Effort



Life is an adventure with so many paths to choose from. We grow as children, learning to pretend that we are adults through play activities, and then we are thrust into a world of complicated strategies.

We seek answers, stumbling through perceptions, and if we are lucky, we will have the opportunity to understand and accept the wonderment of who we really are.

It is with our humble beginnings and our accomplishments that will manifest into our greatest achievements.....our full potential. Have you reached yours or are you still searching?

- Senior Consultant, Carolyn Lee, CPRW, CEIP -
I.A.M. ResumesAssisting clients throughout the United States from the comfort of their home. www.IAMresumes.net

Twas The Night Before . . .

When we sleep we dream, solve problems and relive earlier moments. The night before the interview can be stressful, and comparable to the night before the first day of school or a childhood memory.

"Twas the night before the interview and all through the house, no matter how quiet the sound the thoughts would not stop. You tossed and turned and could not sleep, for you were worried about what others may think. You tried and tried to put aside, but it was not to be, for this was the night.

The night before the long awaited interview and you worried what might happen. Would you be tired, would you be late, would you have a professional image and would you be stressed? You looked at the clock as it goes tick tock, another second, another minute, and before long you drifted off. You dreamed of a future and winning the interview, you were stunning and professional wondering why you thought you never had a clue.

In what seemed to be a short period of time, the alarm began to ring and you jumped out of bed, as you anticipated what was ahead. You began to get ready, preparing thoughts of questions that may be asked, and before you knew it you were off in a flash. In the car you did go, driving over hills, slush and snow. You arrived ten minutes early, nervous of course and yet still in a hurry. There it was, the long awaited moment; you were asked to be seated as you continued to smile. Oh my, you thought, how long should I smile? Nervous you are, perspiring perhaps, but you cannot let on because you must be cool and calm. Over and over you chant one word...relax, relax...

Then in that moment you feel a calm, the interview is over and all is well, but you were surprised to find the alarm had not gone off at all. You looked at the clock, in a minute or two; it will begin to ring bringing much closer the presentation of you."

During your job search and after many interviews hopefully the stress level is somewhat lessened. The night before the interview try to get as much rest as possible, allow yourself enough time to prepare prior to the interview appointment, arrive early and do everything you can to prevent rushing against the clock. When we run late stress will increase, and steps should be taken to prevent this.

Success is a technique that is mastered through trial and error. Take the time to find the methods that work best for you.

Carolyn Lee, CPRW, CEIP
I.A.M. Resumes - Senior Consultant
www.IAMresumes.net

Supplementing Your Income . . .

During the transition of our economy we are required to become creative, inventive, insightful and to develop our career in ways we never thought possible.

Every beginning has an end as a result of outward stimuli. First we had the mom-and-pop shops with small business leading the way for larger companies as the employment industry evolved. There was a point reached when mom-and-pop shops became almost extinct as larger companies dominated the market.

With today's economy businesses are closing, employment has plummeted, job seekers are confused by this trend and answers for where we should go now are needed. What happens when the larger companies are struggling, closing and this becomes a trend? You may have read in the media recently information pertaining to the trends that are predicted, and how the demand for jobs will not be fulfilled by those new to the employment market, just returning to employment, and with years of transition ahead of us the difficulty we will experience.

It is at this time when a job seeker will be challenged in ways they have never experienced before. During this transition wages will be low due to supply and demand. More job seekers and less jobs means lower pay. Some job seekers will continue to excel and others will struggle. So much depends upon our ability to turn a negative into a positive, our mindset and the ability to overcome obstacles.

Never underestimate your abilities and take this opportunity to develop your career. As you begin to critique your career goals, this would be the perfect opportunity to develop a two-fold approach. First, take charge of your career focus and work to develop your marketing strategy through exposure, education, volunteer opportunities, networking, teaching a class, mentoring and by taking charge of your career in ways that you never have before. Secondly, look for business opportunities to supplement your income and as a way to enhance your career focus. There are many opportunities available with very little investment. Look within your community for services that are not readily available and begin to plan how you might fill this void.

The opportunities are endless with the Internet available for marketing, government providing fewer services will open a window of opportunity for you to become creative and inventive. Take charge of your destiny and begin to live your life to the fullest extent. Life is an adventure and you hold the key.

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I.A.M. Resumes is dedicated to delivering a top quality service. In the same manner that the job market evolves and embraces change, I.A.M. Resumes works to meet the expectations of their clients by developing new services. With monthly promotions, client appreciation rewards and coupons, we have strategized to assist and reward our clients further.

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